A search engine optimization or SEO expert specializes in testing, analyzing and modifying a website so that it is optimized for search engines and subsequently ranks higher in website search results among the top search engines like Google, Bing and Yahoo.
The main task of an SEO expert is to determine and confirm whether a website search is relevant. Simply put, the job of SEO is to keep your website at the very top of search engine results.
The responsibilities of SEO experts are: –
* Improve optimization strategies that determine a company’s search engine results.
* Search SEO keywords across company websites and marketing materials.
* Set quantitative goals that improve marketing efforts.
* Monitoring performance metrics regularly to realize the effectiveness and efficiency of SEO strategies.
* Communicate efficiently with marketing professionals so that goals can be put together.
* Create interesting and high-quality content including blog posts as well as page descriptions.
* Regularly updating blog content and website links to maximize optimization.
Qualifications of SEO Specialist: –
* Two to three years of experience is most required for the successful development and implementation of an SEO campaign.
* Understand search engine algorithms and ranking techniques.
* Experience running SEO industry programs like Google Analytics or Adobe Analytics.
* Keyword research skills and use of data mining tools.
* Ability to complete competitive resolutions of other companies in the industry.
* Writing skills in oral communication.
* Comfortable analysis of high amounts of information regularly.
* Proficiency in using WordPress or other content management systems.
* It is important to have customer growth and promotion experience along with other aspects of marketing.
