In today’s time it is very easy to start a business by spending money, it is difficult to reach your thinking to the people and attract people towards you. Marketing and promotion are the only things by which you can reach your product and services to the people and give information about it to the people.
Although there are many marketing methods available, but you need to choose the right way by looking at the size and type of your business. And to some extent your marketing method depends on your budget and your product or service.
What is marketing ? (what is marketing) ?
Mainly marketing is the way by which people get acquainted with your business to fulfill their needs and desires. There are many such examples around us, in which people have a very good business plan, but due to not getting the right marketing, they are unable to reach the people and fail.
For you to make your business successful, it is necessary that you come out of your circle to reach out to the people and create a customer base for yourself. Advertising, selling and promotion is a part of marketing, but marketing is not limited to these only and many more are related to it.
Marketing K6 P(6 P’s of Marketing) :
When you launch your product or service, you have to keep in mind mainly 6 things, these are known as 6 Ps of Marketing. This 6p is the following:
product
price
Place
promotion
Ficus religiosa
process
Product : By product, we here mean the goods or services that you provide to your customers. When you choose a service as your business, you do not need to worry about its features like packaging and labeling, but for this you have to take special care of branding and quality. Similarly, if you want to deliver a product to your customers, then you will need to take care of all the things like its packaging, labeling, branding and quality. Apart from this, you also have to take great care of your product safety.
Price:- Price is the price of any goods or services that the customer pays in exchange for the goods or services. While deciding the price of any of your goods or services, you have to keep in mind the other competitors available in the market. But if your product is best and unique then you can earn profit as per your wish. This fund of competitive pricing fails even for some luxury products. Like the cost of cars like Audi and Mercedes are very high as compared to other cars available in the market. But it does not matter to them, because their target market is different. But if you are launching a new product, then you have to keep the market in mind.
Place : Place is the place from where your customers buy your product or service. It also includes all the channels of marketing. Marketing includes the following channels.
Customer DirectRetailing:In this way you can offer your service or product to the customers by opening a direct store or other outlet. In this situation, the price of the product or service is relatively low, because in this situation, the cost involved in the middle channels is saved and this profit is received by the trader himself.
Selling goods through a wholesaler: The wholesaler is the middle link through which the goods pass from one person to another. When you expand the scope of your business, then you need a wholesaler.
Franchisee: Franchise is very important in today’s time, earlier the scope of business could be increased only by the wholesaler for the goods. But now it has become possible to increase the scope of services through special training and tricks. Examples of successful franchises are present in front of us like Jawed Havibs, McDonald’s Franchisee, Pizza Hut etc.
Retail Online : Nowadays online marketing is very much in trend, through this you can provide your goods or services to your customers in a direct online way. Nowadays it is very successful especially for commodities, due to this, more variety and choice has been available with the customer.
Apart from all this, you can also use a distributor, consultant or agent to sell your product.
Promotion:: Promotion is the most important part of marketing, with the help of this you bring your product or service to the customers. Nowadays we have many methods of promotion like website, social media, blogging, e-news letter, networking, pamphlet, TV, radio, print advertising, word of mouth advertising, loyalty and reward program, cold calling, etc. By using these methods, you can get your business better recognition.
People : By people here, we do not mean your customers but your supplier, distributor, wholesaler, stack holder and your employees. All these people are a part of your team in your business and everyone has an equal share in the success of your business.
Process : Customer service and marketing process is very important part for the success of your business. Timely new stock ordering in the marketing process. This includes delivering it to the customer on time, collecting feedback from your customer and doing regular analysis of sales and financial reports etc. If any of these go wrong then both your market and business gets affected.
Whenever you start a new business and think about marketing methods for it, then all those methods go around these 6 things. But there is always this thing in everyone’s mind that how to market your business? What would be his methods? To solve this problem of yours, we are giving you some marketing methods which will work for you.
Some Marketing Methods (Marketing strategy or Type of Marketing in hindi)
Cause Marketing: This type of marketing means to generate some such reason for your customers about your product or service so that they choose your product or service instead of any other attractive offer. The best example of this is car companies like Audi and Mercedes, for whose marketing these companies do not use traditional methods of marketing, yet they have a good market available.
Employee Marketing: Many businesses consider their employees as their potential customers and brand ambassadors. Believing in this fact, some people give discounts for their products to their employees as benefits. And when the employees are satisfied with these products and services, they also promote it and help in spreading your business.
Business toconsumermarketing: In this type of marketing, the company is in direct contact with its customer and directly offers its products and services to the customers. In many circumstances, it operates its business both online and offline. In this, all the marketing strategies are made according to the customer data. In this you need to identify your customer completely, like where he lives, what is his choice, how much is his income and how much money he can spend for you etc. Companies like Amazon and Flipkart are a very good example for this type of marketing, which operates online stores and provides direct service to their customers.
Business-to-Business-Marketing (B2B Marketing): This is slightly different from Business-to-Customer Marketing, in that one business provides its services to another business. And unlike business to customer marketing in this type of marketing, marketing involves many channels and each has to take many decisions related to channel price, method of buying and selling, mode of payment, storage, etc.
Direct Selling: In this type of marketing, you come directly in contact with your customers and directly introduce them to the advantages and features of your product. The best way in this type of marketing is to prepare a group of your customers and give them information about your product and sell your product to your customers by attracting them here. In this type of marketing, the cost of inter-channels is also saved and the business owner gets more benefit. Companies like Avon and Amway are a very good example of this, who have succeeded in this way by creating a different market and customer for themselves.
Co-Branding and Affinity Marketing: It is true for any business that your competitors divide your customers, but it is also true that there are many businesses with whom you share your customers. For example, if a company ‘provides online coaching on a subject’, then its customers may be the customers of a company selling study material.
In co-branding or affinity marketing, those two companies come together and do business whose customers are the same. Because they are not direct rivals of each other, so they come together and give better competition to their competitors.
Earn-media : I think everyone is very confused about the media term, media is a very important thing for marketing, but there are many ways for it, such as:
Branded media is the media that a company creates for the purpose of informing, entertaining or busy people about its product.
Paid media can be any kind of advertisement, which is done by taking money. It totally depends on your budget, product and your location what kind of paid media you want to use.
Unlike all these, Earn Media is a completely free media medium, its main means is public relations. It is also sometimes used through newspapers, magazines or blogs. Here you will be confused by the fact that it costs money to advertise through newspapers or magazines, then the answer would be that advertisements cost money through these mediums, but when you publish your news through these means, your If the work is appreciated, then it does not cost money and you also get publicity. Along with this, the public trusts more on the publicity done by Arn Media.
Point of Purchase Marketing: By point of purchase or point of sale marketing, we mean while selling one of your products to attract the customer to other product. For example, when you go to a mall, some products are decorated near the billing counter, then at that time the purpose of the seller is to attract the customer towards those products. Another example of this is when you have a blog on a site, then links to other blogs are given at the bottom, the purpose of the site owner is to attract the readers to those blogs. This is a very good way of marketing.
Internet Marketing: There can be many ways of Internet marketing, with this it is an effective and low cost method of marketing in today’s time. In this, you can use any of the methods of social media, e-mail, blogging etc. Any kind of marketing that you do through the Internet comes under Internet Marketing. But for the promotion of your business, you have to make a proper strategy. Along with this, through various methods and techniques, you can also simulate your activity whether it is going in the right direction and whether it is right for your business or not.
Paid Media Advertising: If you want to promote your business fast, then paid media is the best medium for you. For this you have to spend money, but soon this money is also recovered. Following are the types of paid media marketing:
Paid Social
display advertising
Advertising via TV, Radio or Newspaper
billboards
print aid etc.
Before using paid media, you have to select it according to your budget and product. Sometimes when you go to a very big level, your expenditure in this becomes very high.
Word of Mouth Advertising: With the advent of the Internet, it has become a very effective method of marketing. Now for this kind of marketing it is not absolutely necessary that you come face to face and do marketing in this manner. Facebook, WhatsApp etc have made it even more accessible. For example, if you have a beauty salon and one of your customers asks you for any beauty tips, then you can suggest your various products to him.
Social Network and Viral Marketing: You can’t predict, what kind of message will go viral quickly through social media, that means it will reach the people soon. Nor can you guess which of the social media posts, blogs or articles etc. will reach the people soon.
