What is AdMob?
Google AdMob makes it easy for developers to make money with high-quality ads from their mobile apps. AdMob maximizes the quality of each impression by combining the needs of global advertisers, innovative ad formats and advanced app monetization technology.
Why show ads?
Showing ads to app users allows you to create a sustainable source of income to help you grow your business while you focus on creating and developing quality apps. Advertisers can reach new customers, and users can discover relevant products and services – while enjoying free apps. So it’s a win for developers, users and advertisers alike.
How does AdMob work?
Ads are created and paid for by advertisers who want to promote their products or services to app users. Once you create ad space in your app, AdMob works with advertisers who pay to show relevant ads to your users.
Google Ad Network
Among the largest global advertising networks, AdMob works with millions of advertisers who compete for ads in your app, ranging from the largest global brands to new direct-to-customer start-ups. This means more demand, more relevant advertising for your users and more revenue for you.
Advertising Mediation
Cast a wide net by increasing the demand of advertisers in third party networks. AdMob plays a key role in ensuring that you show ads from the highest paying networks and earn the highest cost (CPM) per thousand impressions.
Hybrid revenue model
Combine your in-app advertising with other sources of revenue, such as in-app purchases (IAP), to create a balanced and sustainable source of revenue.
Ad format
By delivering the right ads to the right users at the right time, you can give users a great experience while monetizing your app. You can choose from a wide range of formats, including:
Rewards: Ads that users can choose to add in exchange for in-app rewards, such as bonus points or the extra “life” of a game.
Native: Customized ads that look and feel like a natural part of your app.
Banner: Rectangular ad that can be displayed at the top or bottom of the screen.
Interstitial: Static or video ads that may appear at natural breaks or transition points, create an interesting brand experience without interrupting the app experience.
AdMob benefits
AdMob helps increase revenue with more advertiser needs that help drive higher CPMs and meet global rates. As a proven platform, their goal is not only to empower you to build sustainable revenue flows, but also to make your work easier with simple but powerful tools.
Here they help developers grow their business.
Increase long-term revenue through industry-leading monetization technology:
Mediation: AdMob’s Mediation platform helps developers to set up, manage, and optimize multiple mobile ad networks. Working with multiple ad sources creates competition for your ad listing, which helps you earn more.
Bidding: By calling all participating ad networks at once, your ad sources can bid in real-time for each ad spot, ensuring that you always earn the highest CPM for each impression.
Add your users: Innovative ad formats like rewarding and native ads help balance user experience with monetization to keep users happy and busy.
Automate tasks: Use automated tools to take care of day-to-day tasks – and free up your time to focus on building the best apps.
Protect your brand: Strong advertising policy, publisher control, and extensive ad reviews help you control the type of ads that appear on your app to keep your brand safe.
Get Smart Insights: Offering seamless integration with Google Analytics for Firebase, AdMob offers smart analytics and reporting features to help users better understand how they interact with ads and optimize their life quality.
How to get started with AdMob
To get the most out of in-app advertising, you need to have a significant user base and a good idea of who your users are. It’s easy to get started – just create a new AdMob account or sign in with an existing Google Advertising account.
